Ferrino presents JOU, a documentary that tells the story of a high-mountain experience lived in its most authentic form: seven friends, four days of total isolation, and one of the most iconic massifs of the Iberian Peninsula, the Picos de Europa, fully immersed in winter.

The film follows the adventure of a group of skiers and mountaineers who choose to step away from the fast-paced rhythm of traditional ski touring—“up and down in a single day”—to experience the mountains in a different way: building a small base camp in the heart of the massif, staying there for several days, and setting out from that point to explore couloirs, slopes, and icy summits.

The Picos de Europa are a fascinating yet demanding landscape, where winter imposes its own rules. In this setting, JOU documents four days of continuous activity between skiing, mountaineering, and life at altitude. With the technical support of Ferrino, the group was able to face the environment with the equipment necessary to live and move safely in the mountains, focusing on shared decisions and the collective experience.

At the heart of the project is not only the action in the mountains, but also life at base camp. The camp is set up inside a jou, the characteristic karst depressions typical of the Picos de Europa, transforming it into a small temporary refuge. It is here, among tents and down sleeping bags, that the friends manage fatigue, plan their routes according to unpredictable weather, and strengthen the bonds that are forged when each person’s safety depends entirely on the others.

JOU therefore becomes not only a story about skiing and mountaineering, but also a portrait of friendship, mutual trust, and the deep connection with winter mountains.

Première

The official premiere of JOU will take place in Cantabria (Spain) on March 23, 2026, at 7:00 PM at Cine Vioño de Piélagos (Cantabria, Spain).

The evening is designed as a moment of sharing with the audience: in addition to the screening of the documentary, there will be entertaining moments and informal conversations, including behind-the-scenes stories from the adventure and a raffle of Ferrino products for attendees.

Admission is free with reservation, subject to availability.

An opportunity to immerse yourself in the atmosphere of winter mountains and experience together the story of an adventure born from friendship, passion, and the desire to explore the mountains in their purest form.

Book your free spot here!