Ferrino has signed an agreement with the Pou brothers: Iker and Eneko, world-renowned climbers and alpinists and key figures in the mountain and climbing community. The collaboration, which aims to expand the brand's roster of international ambassadors, was arranged through Snow Factory, Ferrino's distributor in Spain.
“Saying ‘yes’ to Ferrino means saying ‘yes’ to a brand with a real history behind it, one that carefully crafts every product it brings to market. We also share strong values such as quality above all, tradition, honesty, and a passion for alpinism,” say the two professionals.
Anna Ferrino, current CEO of Ferrino, also expressed her enthusiasm about the partnership: “It represents authenticity, exploration in remote environments, and alpine-style performance—core values shared by Ferrino and the Pou brothers. We will express these principles through real expeditions, honest storytelling, and product development focused on lightness, reliability, and essential design.”
For the development of new products, Ferrino will draw on the brothers’ decades of mountain experience: more than 3 million meters of elevation gain and nearly 80,000 climbing routes worldwide, from the Himalayas and the Andes to Antarctica.
“The Pou brothers bring unique field experience in remote and demanding conditions, from big walls to high-altitude ascents. Their contribution will be key to developing equipment designed for true alpine style: lightweight, durable, and fully reliable in extreme environments,” Ferrino adds.
The century-old, family-run company will accompany the Pou brothers for two years on their most alpine adventures, providing the necessary technical gear: tents, sleeping bags, mats, and accessories.
“It’s a meeting of two paths that deeply respect each other. We’ve spent our whole lives in the mountains, and Ferrino is a brand that has been there for 150 years, present in the great expeditions of history,” say the Pou brothers about this new partnership.
This collaboration represents a key contribution to the mountaineering and climbing community, as highlighted by the CEO: “We want this partnership to inspire the outdoor community to rediscover exploration beyond the beaten path. By sharing real stories from remote places, we aim to promote a more authentic, conscious, and adventure-driven approach to the mountains.”
At the moment, Iker is in Taghia, one of the world’s benchmark areas for difficult big-wall climbing, where he is using the Lightech 1000 sleeping bag and the Air Lite mat. Meanwhile, Eneko is wrapping up his ski mountaineering season.
Both are preparing in their own way to form a full rope team when their next expedition to the Andes begins in June and July—an expedition in which Ferrino will be present.
